Case Studies

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Cait © 2023.

caitlyngru@gmail.com

PnP ASAP! Food Wastage Project

In order to try to tackle Food waste in South Africa, we envisioned an add-on to the nationally known PnP ASAP App that allows users to earn rewards…

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PnP ASAP! Food Wastage Project

In order to try to tackle Food waste in South Africa, we envisioned an add-on to the nationally known PnP ASAP App that allows users to earn rewards…

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PnP ASAP! Food Wastage Project

In order to try to tackle Food waste in South Africa, we envisioned an add-on to the nationally known PnP ASAP App that allows users to earn rewards…

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Virgin Active Mobility App

Mobility is an important aspect of the fitness industry but is often left out. This addition to the Virgin Active App emphasizes the necessity of mobility during your workout. From showing gym-goers how to do the exercises to receiving rewards for continuous use. 

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VA Mobility App

Mobility is an important aspect of the fitness industry but is often left out. This addition to the Virgin Active App emphasises the necessity of mobility through rewards and other features.

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Virgin Active Mobility

Mobility is an important aspect of the fitness industry but is often left out. This addition to the Virgin Active App emphasises the necessity of mobility…

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LEGO Donations Drive

The “Build Their Future” Campaign encouraged LEGO consumers to donate used LEGO in exchange for Brick Rewards. These donated LEGO blocks were then given to underprivileged schools…

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LEGO Drive

The “Build Their Future” Campaign encouraged LEGO consumers to donate used LEGO in exchange for Brick Rewards. These donated LEGO blocks were then given to underprivileged schools…

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LEGO Drive

The “Build Their Future” Campaign encouraged LEGO consumers to donate used LEGO in exchange for Brick Rewards. These donated LEGO blocks were then given to underprivileged schools…

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Take a Breath Cards

Creative Block and Burnout is something we as creatives face more often than not. Our working day tends to suck the creativity right out of us leaving us feeling drained…

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Take a Breath

Creative Block and Burnout is something we as creatives face more often than not. Our working day tends to suck the creativity right out of us leaving us feeling drained…

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Take a Breath Cards

Creative Block and Burnout is something we as creatives face more often than not. Our working day tends to suck the creativity right out of us leaving us feeling drained…

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Amakhekhe Kakahismuzi

Every year, most families in the Zulu communities come home with a box of bakers choice assorted, or Christmas Cakes (Amakhekhe Kakahimuzi) as they call it. These biscuits are shared amongst the families and friends while stories are told by the elders specifically during the week of Christmas. We created a campaign that celebrating this Zulu Tradition.

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Amakhekhe Kakahismuzi

We created a campaign that celebrates the Zulu tradition of Christmas cakes and story telling…

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Amakhekhe Kakahismuzi

We created a campaign that celebrates the Zulu tradition of Christmas cakes and story telling…

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Illovo Internal Video

The brief was to create an inspiring video to close off the Illovo Sugar South Africa’s September 2023 Conference, “Flawless Execution- Win Small, Win Early, Win Often” using footage inspired by famous South African Athletes. The logo animation, footage searching, video edit and copy creation was all created by me with direction and support from the higher ups at Wisdom and Youth. 

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Illovo Internal Video

The brief was to create an inspiring video to close off the Illovo Sugar South Africa’s September 2023 Conference…

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Illovo Internal Video

The brief was to create an inspiring video to close off the Illovo Sugar South Africa’s September 2023 Conference…

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Total sports TVC

We created an opening video for the Total Sports Two Oceans Marathon that portrayed the community and dedication in the sport of running. The “We are Run” video was shown at the beginning and end of the marathon. I was also responsible for creating cut downs and different size formats for these videos from 15s landscape, portrait and 6 second split screen cut-downs…

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Total Sports TTOM TVC

We created an opening video for the Total Sports Two Oceans Marathon that portrayed the community and dedication in the sport of running….

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Total sports TVC

We created an opening video for the Total Sports Two Oceans Marathon that portrayed the community and dedication in the sport of running…

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Toys R Us TVC

For the Toys R Us Easter 2024 Easter Holiday Campaign, “Hoppy Holidays”, I was briefed  to create a product and price video. I was responsible for planning  and creating the two TVCs showcasing the product discounts. I spent time animating the campaign logo in the beginning of the sequence as well as animating the Toys R Us Mascot Goeffrey, to run and hop. 

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Toys R Us TVC

For the Toys R Us Easter 2024 Easter Holiday Campaign, “Hoppy Holidays”, I was briefed  to create a product and price video.

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Toys R Us TVC

For the Toys R Us Easter 2024 Easter Holiday Campaign, “Hoppy Holidays”, I was briefed  to create a product and price video.

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MRP Home Decorex Video

I was briefed to create a video for the MRP Home section of Decorex showcasing what they had to exhibit. With a storyboard, copy and support from creative director at Wisdom and Youth, Clint de Goede, I created two videos for MRP Home at both Joburg and Cape Town Decorex Exhibition. 

MRP Home Decorex

was briefed to create a video for the MRP Home section of Decorex showcasing what they had to exhibit.

MRP Decorex Video

was briefed to create a video for the MRP Home section of Decorex showcasing what they had to exhibit.

Like what you see?

Let's make your projects come to life!

Cait © 2023.

caitlyngru@gmail.com

Like what you see?

Let's make your projects

come to life!

Cait © 2023.

caitlyngru@gmail.com