Product Design
UX Design
Vega School Durban
Challenge
Many creatives struggle with creative block and burnout. This is due to tight deadlines and strenuous creative work that often leaves them fatigued. By being able to take breaks throughout their day, they can elevate creative burnout and block by stimulating thier creativity in different ways other than work. The challenge is how do we bring this into the working space in a way that is interactive and supports creativity without disrupting the office and in a way that reminds and encourages creative breaks?
Results
Take a Breath Cards aims to help stimulate creativity during the stressful work day and allow creatives to pause for a moment to catch their breath. When you buy the deck of cards, you are able to download the companion app. This app will send you prompts throughout the working day that encourage you to stop for a moment and refresh your creativity. The prompts will be anything from “Draw four cards and make a pattern” to “play a quick game of snap with a co-worker”. The cards are not just cards though. The cards are multi-functional and strategically designed in a manner that allows for an endless amount of intricate patterns to be created with them. The cards also have the alphabet on them, encouraging fun with word creation. The app also provides more ways to stimulate your creativity based on your location and needs. For example, if you are stuck at work, the app can give you the idea to go for a walk to get your blood pumping again. Take a Breath Cards was advertised using print media like magazine adverts, in-store posters and social media.
