One Tank. Two Journeys.
Huletts' South Africa
Art Direction | Campaign Thinking | Videography
For the launch of the OMODA C5 HEV, I helped bring the “One Tank. Two Journeys.” campaign to life through social-first content featuring DJ Zinhle and Loot Love. The idea was to show how the car’s fuel efficiency translates into more freedom, spontaneity and time for the things that matter. I focused on creating content that felt natural to social platforms, while keeping the OMODA C5 HEV positioned as a modern, lifestyle-forward choice.