Festive Masterclass 2025
Kopparberg UK
Art Direction | Campaign Strategy | Campaign Rollout
The second edition of Huletts' Festive Masterclass campaign, following the success of the first, which I also art directed. The campaign centred around an influencer-led festive recipe experience, paired with a competition mechanic to drive engagement.
I led the campaign concept and art direction of the set under Creative Director guidance, shaping the look, feel, and visual storytelling. Post-production included asset creation and refinement across social media, web headers, and digital touchpoints, as well as art direction on editing, grading, and sound to produce the final YouTube hero video. Additional masterclasses can be viewed on the Huletts YouTube channel.