There's Easier Ways to Last Longer

Huletts' South Africa

Art Direction | Campaign Strategy | Campaign Rollout

For the relaunch of Dr. Long’s, we built the campaign around the idea that there are plenty of strange ways men try to last longer, but there’s an easier way. The campaign positioned Dr. Long’s as the expert on “Longer Lovin’”, using intriguing, entertaining social content that keeps you watching before landing the punchline. I worked on bringing the campaign concept and social content to life, ensuring the creative felt engaging, platform-native and true to the Dr. Long’s brand.